Company Overview – Murf Electric Bikes is a creator of electric bikes designed for rugged and responsible adventuring. The Company was founded in 2016 and has built a brand synonymous with outdoor adventure. While the Murf brand was originally rooted in the surf culture and a “California Cool” customer base, the brand has gained far wider adoption from customers globally who are seeking exploration and adventure. The Company currently serves the U.S. market through its flagship store, e-commerce, dealer network, and rental fleets. Its products are sold in Australia, New Zealand, and Costa Rica through its licensee network. To date, the Company offers seven differentiated models of bikes and is continuously developing new models to meet customer demand.
Environmental Impact – Murf’s electric bikes contribute to the overall adoption of electrification and e-mobility. The usage of electric bike results in a 95% reduction of CO2e per passenger-mile emission when an electric bike is used instead of a gasoline-powered automobile¹.
¹Bike Radar
https://www.bikeradar.com/features/long-reads/cycling-environmental-impact